I developed a design process for communicating the yearly theme at the John Michael Kohler Arts Center. After studying and taking into consideration the needs of the exhibitions and marketing teams, I created the visual look based on the ethos of the theme by studying the curators’ notes, ideas, and interpretation of the featured artists’ work. The resulting theme is inspired by New Wave typography and Swiss Punk. Below are the visuals used in my research–from a communication audit of past themes, to a look I developed at the museum for a music series, and then finally a study of the 2022 theme and its resulting visual strategy across digital and physical media.